New Development & Construction
SERHANT. is taking the market by storm specializing in new developments all across New Jersey and New York.
We specialize in helping to achieve the highest price per square foot and get maximum value from developer’s investments. Every property and project is very unique so we tailor our marketing to tell the story in a unique way.
SERHANT. is taking the market by storm specializing in new developments all across New Jersey and New York.
SERHANT. New Development gives developers and financial institutions an unmatched advantage by providing insightful, and results-oriented, step-by-step guidance and support from site acquisition to final sellout for projects of all sizes, price points, and locations. We use comprehensive market analytics to hone our planning, design, and branding strategies, and we leverage SERHANT. Studios and ID Lab to deliver potent, breakthrough content and sales campaigns that are targeted and amplified through SERHANT. ADX, our tech-powered innovation platform. SERHANT. New Development has experience selling 4-unit boutique condominiums, 500-unit lifestyle-driven offerings, and everything in between. We offer support from the earliest phases of site acquisition and product conceptualization in order to optimize the product for launch through final sellout, and we use in-depth knowledge of buyer tastes and preferences to give developers and design teams advice on interiors, finishes, amenity packages, and more.
We are typically brought onto a project before the developer closes. We then work with our developers to analyze the envelope of the site; help choose the architect and interior designer and build the floor plates.
• Feasibility studies and working with investment objectives providing you with feasibility studies and analysis of any site you might consider.
• Conceptualizing product, architectural plans and amenities programming with your design team laying out floor plans, finishing packages and amenities finding the maximum value in the design process that will be drive the marketing.
• Partnership, debt advisory and equity participation working with you on compiling your investment memorandums, fund raising and, in some cases, our own capital contributions to the project.
We are a full-service marketing firm. From the brand identity, to designing all marketing collateral with our in-house design team, to advising on the sales office build out and the PR strategy, we handle everything.
• Value speculations and comparative market analysis synthesizing market data and trends to provide customized competitive property analysis.
• Branding concepts design branding, signage, website, marketing collateral and advertising campaign for strategic positioning and exposure in the marketplace and within the brokerage community.
• Staging and design strategy assess market trends and buyer activity to determine target market for property. Create a design plan for the sales office and/or model unit that works for the brand and the buyers.
We are strong believers in an active pre-sale phase for our projects. We use PR, targeted social media campaigns, and our own extensive outreach to buyers and brokers worldwide to build BUZZ early.
• Pricing strategies that maximize returns, repositioning implementing a comprehensive sales program with pricing and inventory release strategies that maximize returns.
• Advertising, marketing, events and public relations campaigns Internet exposure, analysis and social media marketing in addition to print publications, direct marketing, mailer campaigns, PR placements and events.
• Global outreach our partnerships with media outlets and the international brokerage communities allow access to an audience exceeding 20 million high net worth individuals and brokers in Asia, Europe and the Middle East.
From the launch event to the final closing, our team handles all. Our launch events are focused on generating a big buzz. We use that momentum to drive a second wave of early sales. We will continue to adjust our course throughout the
sales process - constantly analyzing our traffic and feedback to further target our marketing.
• Coordination, documentation reporting and administration utilizing the most advanced traffic reporting and inventory analysis technology to provide real time updates.
• Final close outs and successful exits partner with you from conceptual design to successful execution by providing support every step of the way with no exceptions.
• Facilitating sales program work with all professionals representing you and the project in coordinating all sales activities, negotiations, financing and legal requirements, in accordance with the plans and offerings.
• Implementation and on-site staffing providing the most qualified sales and administrative staff to operate on-site or from a model sales office.
For the sell-out tactics (Whisper Phase and Tactical Phase), please contact our team
SERHANT. New Development gives developers and financial institutions an unmatched advantage by providing insightful, and results-oriented, step-by-step guidance and support from site acquisition to final sellout for projects of all sizes, price points, and locations. We use comprehensive market analytics to hone our planning, design, and branding strategies, and we leverage SERHANT. Studios and ID Lab to deliver potent, breakthrough content and sales campaigns that are targeted and amplified through SERHANT. ADX, our tech-powered innovation platform. SERHANT. New Development has experience selling 4-unit boutique condominiums, 500-unit lifestyle-driven offerings, and everything in between. We offer support from the earliest phases of site acquisition and product conceptualization in order to optimize the product for launch through final sellout, and we use in-depth knowledge of buyer tastes and preferences to give developers and design teams advice on interiors, finishes, amenity packages, and more.
We are typically brought onto a project before the developer closes. We then work with our developers to analyze the envelope of the site, help choose the architect and interior designer and build the floor plates.
• Feasibility studies and working with investment objectives providing you with feasibility studies and analysis of any site you might consider.
• Conceptualizing product, architectural plans and amenities programming with your design team laying out floor plans, finishing packages and amenities finding the maximum value in the design process that will be drive the marketing.
• Partnership, debt advisory and equity participation working with you on compiling your investment memorandums, fund raising and, in some cases, our own capital contributions to the project.
We are a full-service marketing firm. From the brand identity, to designing all marketing collateral with our in-house design team, to advising on the sales office build out and the PR strategy, we handle everything.
• Value speculations and comparative market analysis synthesizing market data and trends to provide customized competitive property analysis.
• Branding concepts design branding, signage, website, marketing collateral and advertising campaign for strategic positioning and exposure in the marketplace and within the brokerage community.
• Staging and design strategy assess market trends and activity to determine target market for property. Create a design plan for the lease office and/or model unit that works for the brand and the tenants.
We are strong believers in an active waiting list phase for our projects. We use PR, targeted social media campaigns, and our own extensive outreach to renters and brokers worldwide to build BUZZ early.
• Pricing strategies that maximize returns, repositioning implementing a comprehensive lease out program with pricing and inventory release strategies that maximize returns.
• Advertising, marketing, events and public relations campaigns Internet exposure, analysis and social media marketing in addition to print publications, direct marketing, mailer campaigns, PR placements and events.
• Global outreach our partnerships with media outlets and the international brokerage communities allow access to an audience exceeding 20 million high net worth individuals and brokers in Asia, Europe and the Middle East.
From the launch event to the final units, our team handles all. Our launch events are focused on generating a big buzz. We use that momentum to drive a second wave of early lease signing. We will continue to adjust our course throughout the lease out process - constantly analyzing our traffic and feedback to further target our marketing.
• Coordination, documentation reporting and administration utilizing the most advanced traffic reporting and inventory analysis technology to provide real time updates.
• Final lease outs and successful exits partner with you from conceptual design to successful execution by providing support every step of the way with no exceptions.
• Facilitating lease out program work with all professionals representing you and the project in coordinating all rent-out activities, negotiations, financing and legal requirements, in accordance with the plans and offerings.
• Implementation and on-site staffing providing the most qualified sales and administrative staff to operate on-site or from a model lease office.
For the lease-out tactics (Whisper Phase and Tactical Phase), please contact our team
Driven by expertise and a client-first approach, Natalia Rawska & Kevin Oliveira deliver seamless real estate solutions for sellers, developers, and investors. From luxury properties to development opportunities, trust them to navigate every transaction with precision and care.
