How we market your property - case study -

Staged living room with white sofas, a wood coffee table, and a navy accent wall around an arched staircase opening.

433 Monroe St. Brooklyn, NY 11221

The listing was sitting on the market for over four months. When Serhant took over the listing, we went under contract within 41 days.

  • List Price: $1,999,000
  • Sold Price: $2,080,000
  • Sold to List Ratio: 104%
  • DOM: 41 days

Tools we used that are showcased within this presentation:

  • Proper pricing strategy based on the market comps, internal knowledge and market research
  • Refreshed pictures and videos by Serhant Studios
  • Creation of Custom Website, Logo (property identity), Local Map, YouTube videos, Instagram Video, Meta Paid Ads with short video + pictures combo
  • We used Serhant social media channels (over 8M followers) to market the property
  • Feature the listing on with paid StreetEasy page + standard MLS channels
  • Brochures and flyers that were available during the showings
  • Mailers that were sent to the list of buyers that was carefully curated (owners of condos/townhouses between $1.5M - $3M in Brooklyn and Manhattan)
  • Open House for brokers to preview the property
  • Exclusive Showings
  • Open Houses that lasted an hour longer than other open houses, giving us ability to showcase the property to more buyers who have a busy schedule
  • Custom presentation outreach in multiple languages, reaching:
    • Luxurious brokers
    • International brokers with specific target buyer/investor.
    • Local brokers

Presentation for buyers

Marketing flyer for 433 Monroe Street in Brooklyn, featuring a brownstone and agents Natalia Rawska and Kevin Oliveira.
Marketing flyer describing a restored Bedford-Stuyvesant brownstone with a triplex and garden-level rental.
Marketing graphic describing the spacious parlor floor, open-concept living areas, and kitchen island at 433 Monroe Street.
Open-plan living room with white sofas, a navy accent wall, and a kitchen in the background.
Open-plan living and dining room with pale floors, white sofas, and a navy accent wall.
Bright white kitchen with a dark island, three bar stools, and windows overlooking trees.
Bright kitchen with white cabinetry, marble countertops, a dark-tile backsplash, and a large island.
Marketing graphic describing the top floor, three bedrooms, laundry room, and primary bedroom suite at 433 Monroe Street.
Staged bedroom with a tufted bed, leafy views through tall windows, and a white lounge chair.
Modern bathroom with a glass shower, pebble floor, built-in bench, and floating dark-wood vanity.
Home office with a wood desk and laptop, leafy views through large windows, and abstract wall art.
Property marketing text highlights a private 1,200-square-foot outdoor space and main-floor powder room and coat closet.
Furnished courtyard patio with a round fire pit, lounge chairs, and a leafy tree.
Four-level floor plan showing room layouts, a deck, backyard, and front yard.
Neighborhood map marking 433 Monroe St, with nearby shops, restaurants, parks, and other amenities listed.
Thank-you graphic with agent portraits and contact details for Natalia Rawska and Kevin Oliveira, plus a property link.
Marketing flyer for 433 Monroe Street in Brooklyn, featuring a brownstone and agents Natalia Rawska and Kevin Oliveira.
Marketing flyer describing a restored Bedford-Stuyvesant brownstone with a triplex and garden-level rental.
Marketing graphic describing the spacious parlor floor, open-concept living areas, and kitchen island at 433 Monroe Street.
Open-plan living room with white sofas, a navy accent wall, and a kitchen in the background.
Open-plan living and dining room with pale floors, white sofas, and a navy accent wall.
Bright white kitchen with a dark island, three bar stools, and windows overlooking trees.
Bright kitchen with white cabinetry, marble countertops, a dark-tile backsplash, and a large island.
Marketing graphic describing the top floor, three bedrooms, laundry room, and primary bedroom suite at 433 Monroe Street.
Staged bedroom with a tufted bed, leafy views through tall windows, and a white lounge chair.
Modern bathroom with a glass shower, pebble floor, built-in bench, and floating dark-wood vanity.
Home office with a wood desk and laptop, leafy views through large windows, and abstract wall art.
Property marketing text highlights a private 1,200-square-foot outdoor space and main-floor powder room and coat closet.
Furnished courtyard patio with a round fire pit, lounge chairs, and a leafy tree.
Four-level floor plan showing room layouts, a deck, backyard, and front yard.
Neighborhood map marking 433 Monroe St, with nearby shops, restaurants, parks, and other amenities listed.
Thank-you graphic with agent portraits and contact details for Natalia Rawska and Kevin Oliveira, plus a property link.

Print mailer for buyers

Marketing flyer for 433 Monroe St, Brooklyn, featuring a staged open-plan living room and kitchen.
Property marketing sheet for 433 Monroe St, Brooklyn, with listing details and agent contact information.
Marketing flyer for 433 Monroe St, Brooklyn, featuring a staged open-plan living room and kitchen.
Property marketing sheet for 433 Monroe St, Brooklyn, with listing details and agent contact information.

Marketing services for sellers

Marketing case study cover for 433 Monroe St, featuring a brownstone exterior and SERHANT branding.
SERHANT. ID LAB marketing infographic outlining Bold Idea, Amplification, and Results.
Real estate marketing example with print and online ads for 433 Monroe Street.
SERHANT. Studios marketing graphic with a Brooklyn townhouse video thumbnail and agency description.
SERHANT. SOCIAL marketing graphic promoting property-listing exposure through Ryan Serhant’s social media platforms.
SERHANT. ADX infographic about its real estate machine-learning platform and lifestyle index.
SERHANT. Connect marketing graphic highlighting its global network, agent referrals, and service benefits.
The SERHANT. Effect marketing infographic: 761% traffic increase, 458% interest increase, and a $45M+ sale in one month.
Press coverage collage featuring articles from The Real Deal, The Wall Street Journal, and New York magazine.
Real estate brokerage marketing infographic with sales, transaction, and pricing statistics.
Thank-you graphic with contact details and portraits of real estate agents Natalia Rawska and Kevin Oliveira.
Marketing case study cover for 433 Monroe St, featuring a brownstone exterior and SERHANT branding.
SERHANT. ID LAB marketing infographic outlining Bold Idea, Amplification, and Results.
Real estate marketing example with print and online ads for 433 Monroe Street.
SERHANT. Studios marketing graphic with a Brooklyn townhouse video thumbnail and agency description.
SERHANT. SOCIAL marketing graphic promoting property-listing exposure through Ryan Serhant’s social media platforms.
SERHANT. ADX infographic about its real estate machine-learning platform and lifestyle index.
SERHANT. Connect marketing graphic highlighting its global network, agent referrals, and service benefits.
The SERHANT. Effect marketing infographic: 761% traffic increase, 458% interest increase, and a $45M+ sale in one month.
Press coverage collage featuring articles from The Real Deal, The Wall Street Journal, and New York magazine.
Real estate brokerage marketing infographic with sales, transaction, and pricing statistics.
Thank-you graphic with contact details and portraits of real estate agents Natalia Rawska and Kevin Oliveira.
Brooklyn comparable-sales map marking 433 Monroe Street with a star and nearby sale-price markers.

competitive market analysis of the area

SERHANT. comp report listing 11 sold townhouses and market summary statistics.

Pictures, video and website

In addition to capturing stunning property photos, we also produce high-quality videos (like the one below) and build a dedicated website to showcase your home, the surrounding area, and key details that can influence a buyer’s decision to schedule a showing and submit an offer.

Please see an example of the website here: https://433monroe.serhant.com/

Natalia Rawska smiling in a gray blazer, holding its lapels over a white top.

Natalia Rawska

Phone: 631.377.2756

Email: [email protected]

Kevin Oliveira in a dark teal suit and open-collar white shirt, standing with his hands in his pockets.

Kevin Oliveria

Phone: 973.868.1704

Email: [email protected]

Unlock Your Property's Potential

Driven by expertise and a client-first approach, Natalia Rawska & Kevin Oliveira deliver seamless real estate solutions for sellers, developers, and investors. From luxury properties to development opportunities, trust them to navigate every transaction with precision and care.
Contact Us

Natalia Rawska & Kevin Oliveira

Natalia Rawska

Phone

631.377.2756

Email

[email protected]

Kevin Oliveira

Phone

973.868.1704

Email

[email protected]

Address

NY Office: 372 W BROADWAY, NEW YORK, NY 10012 NJ Office: 51 JFK PARKWAY, SHORT HILLS, NJ 07078

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