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How we market your property - case study -

433 Monroe St. Brooklyn, NY 11221

The listing was sitting on the market for over four months. When Serhant took over the listing, we went under contract within 41 days.

  • List Price: $1,999,000
  • Sold Price: $2,080,000
  • Sold to List Ratio: 104%
  • DOM: 41 days

Tools we used that are showcased within this presentation:

  • Proper pricing strategy based on the market comps, internal knowledge and market research
  • Refreshed pictures and videos by Serhant Studios
  • Creation of Custom Website, Logo (property identity), Local Map, YouTube videos, Instagram Video, Meta Paid Ads with short video + pictures combo
  • We used Serhant social media channels (over 8M followers) to market the property
  • Feature the listing on with paid StreetEasy page + standard MLS channels
  • Brochures and flyers that were available during the showings
  • Mailers that were sent to the list of buyers that was carefully curated (owners of condos/townhouses between $1.5M - $3M in Brooklyn and Manhattan)
  • Open House for brokers to preview the property
  • Exclusive Showings
  • Open Houses that lasted an hour longer than other open houses, giving us ability to showcase the property to more buyers who have a busy schedule
  • Custom presentation outreach in multiple languages, reaching:
    • Luxurious brokers
    • International brokers with specific target buyer/investor.
    • Local brokers
competitive market analysis of the area

competitive market analysis of the area

Pictures, video and website

In addition to capturing stunning property photos, we also produce high-quality videos (like the one below) and build a dedicated website to showcase your home, the surrounding area, and key details that can influence a buyer’s decision to schedule a showing and submit an offer.

Please see an example of the website here: https://433monroe.serhant.com/

Natalia Rawska

Natalia Rawska

Kevin Oliveria

Kevin Oliveria

Unlock Your Property's Potential

Driven by expertise and a client-first approach, Natalia Rawska & Kevin Oliveira deliver seamless real estate solutions for sellers, developers, and investors. From luxury properties to development opportunities, trust them to navigate every transaction with precision and care.